With around 4.5 billion estimated email users worldwide and the vast majority of companies utilising this communication channel, email marketing is one of the most impactful and profitable and strategic tools in the 21st century.
In addition to being a core revenue driver in the for-profit sector, email marketing is also a powerful tool in the non-profit sphere, extensively used for outreach, fundraising, and community building.
This workshop will help you understand the do’s and don’ts of email marketing, demonstrate practical applications in the for-profit and non-profit organisations, and showcase examples where substantial growth was achieved by implementing targeted and thoughtful strategies.

Lecturer: John M. Barac, Mensa Montenegro